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Beat the Bots: AI-Proof CVs

75% of CVs are rejected by AI before a human sees them. Learn how to navigate ATS systems and create CVs that get through to decision-makers.

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The 2026 Reality

The job market uses AI and Applicant Tracking Systems (ATS) to filter 75% of CVs before a human sees them. To succeed, your CV must be readable by machines and compelling for human decision-makers.

1

Navigating the ATS Minefield

Applicant Tracking Systems scan your CV for keywords, structure, and relevance. A simple mistake in formatting can cause your entire application to be instantly rejected.

Common Rejection Reasons & Fixes

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Complex Formatting

Fix: Stick to a simple, single-column layout using standard fonts like Arial or Calibri. Avoid tables, images, graphics, and text boxes, which confuse the system.

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Missing Keywords

Fix: Mirror the language in the job description exactly. If the job asks for "customer relationship management," use that phrase, not just "worked with customers."

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Non-Standard Headings

Fix: Use conventional section titles like "Experience," "Education," and "Skills." Avoid creative titles like "My Journey" or "Career Story."

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Contact Info in Header/Footer

Fix: Place your name, email, and phone number in the main body of the document, as many ATS systems skip headers and footers entirely.

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Wrong File Format

Fix: The safest formats are usually Microsoft Word (.docx) or a simple, text-based PDF (if permitted by the application portal).

ATS System Infographic
2

The Executive Shift: From Operator to Leader

At a senior level, the human element becomes critical. Your goal shifts from listing responsibilities to showcasing strategic impact and outcomes. Recruiters and boards look for leadership, vision, and measurable results.

Key Differences in an Executive CV

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Achievements, Not Duties

Instead of "led team," quantify the impact: "Directed 23-person function delivering £3.2M operational savings."

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Leadership & Strategy

Highlight decision-making, change management, and cross-functional leadership—not just day-to-day operations.

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Personal Brand

Showcase your leadership style and values within your summary to demonstrate culture fit.

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Quantify Everything

Use metrics (percentages, revenue growth, cost savings) wherever possible to prove your value to a governance committee.

3

A Simple Action Plan for Your CV

  1. 1

    Read the Job Description Twice

    Highlight every required skill, qualification, and tool. These are your keywords.

  2. 2

    Choose a Clean, Standard Format

    Use standard fonts, black text, and bullet points.

  3. 3

    Use Action Verbs

    Start every bullet point with a strong verb like "Achieved," "Delivered," or "Orchestrated."

  4. 4

    Quantify Your Results

    Add numbers and metrics to your achievements.

  5. 5

    Proofread Meticulously

    A single typo can cost you the interview. Ask a friend to review it, or use a tool.

We hope these insider tips help you get past the initial screening and land the interview.

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